Creative and Production Expertise
Crafting well-told video content requires creative and production expertise, whether it’s a brand film, social content or an ad. Having a great idea is not enough. In truth, the idea needs to be dissected and fully understood, and all aspects of its execution thought through. That’s the only way to ensure the story is told in the best way possible, within the available time and budget. As an experienced filmmaker and content creator, I deliver this on every project for every client.
My experience includes working for global brands and small businesses, B2B and B2C. I bring the knowledge and skills from my experience to every project I craft. Additionally, I make sure all aspects of the project are meticulously managed. The creative efforts are managed in sync with the production requirements — balancing goals and project scope. I know when to scale efforts and my team, and I always work with experienced professionals.
Creative and Production Expertise Makes Content Work
Experience allows me to see the possibilities and potential at every stage of a project and weigh the options against the concept and stated parameters. Truthfully, only an idea that fits the timeline, budget and message of the project should be developed and produced.
Stories need to be told in the right way with the right audience in mind to be purposeful storytelling. And that demands smart creative and production. Matching an understanding of the audience, the best channels for distribution, the type of story and the production technique is a nuanced process. When everything comes together the results can be very effective.
The Size of the Story Matters
While all stories have value, not all stories require a lot to create. Nor should they. Short social videos should rarely take the effort or budget of longform branded content. Pre-roll and broadcast ads should have their own level of refinement.
My creative and production expertise allows me to plan and execute a full range of projects. I have worked on all types of marketing and advertising video content. I know how to look at a client’s goals, budget and timeline and develop creative and production plans that work for all the client’s parameters. To accomplish this, I scale my business based on the project needs. There are projects that I will do entirely by myself, and other projects that require full crews. And of course, there are many projects in between.
A Partner You can Trust
As a marketer, you have to rely on the people you partner with to tell your story. Unquestionably, that takes trust.
You need to know your project will be completed on time, on budget and with the desired messaging. Consequently I always work with clients to quickly build that trust because telling the story well is only part of the experience.
Thinking about a new partner to help tell your Brand’s best story?
I’d love to learn more about your brand, the video and storytelling work you’ve already done and what you think is important for the future of your brand communications.
I’m happy to offer an outside perspective and a few ideas to help you tell your next story.
Let me know what your availability is next week, and I will send a meeting invite.