Beyond the idea.
John Oakes
Video Producer & Director
312-833-8013
john@johnoakesonline.com
Who is the audience, and Which channel are you using?
Intention is the key to successful production. Knowing the audience and the intended distribution channel(s) will inform the approach to the story and production. It’s the best way to ensure your message is heard.
Does the idea fit the budget?
Big ideas are great — when they can be achieved. Smart ideas can be crafted in a wide range of budgets. Matching the concept with the possibilities allowed by the budget is essential in successfully crafting smart and meaningful content.
What is the plan?
Crafting great video content requires a plan. Knowing everything needed to craft the story -the people, places, equipment, schedule – will help you avoid problems. A plan always makes the process flow and enables the story to be told well.
ready shoot?
With everything considered, it’s time to shoot. The camera and lights are set up, and the ideas come to life. It’s the point that all prior efforts are solidified and become real. An experienced producers and directors greatly enhance the outcome by knowing what needs to happen while shooting. Production is not something that should be left to chance.
Ideas are just the beginning. It takes a smart, considered plan to create impactful video content. I have years of experience producing and directing smart, engaging video content for brands, big and small. I lead productions with small and large crews, reliably crafting content for my clients.
