Creative Video Content
Strategy | Ideation | Directing | Editing | Motion Design
I have led numerous creative video content projects for many brands, across all channels. Successful projects are always contingent on understanding the channel, audience and identifying the right creative approach. My experience is built on finding effective storytelling solutions that fit the brand’s voice, budget and desired timeline. I am versatile filmmaker and content creator crafting brand films, ads, social videos and informational videos. By focusing on stories about real people and real experiences, with real purpose, I help companies tell stories with sincerity and passion that connect with audiences.
The Right Approach
I craft stories using documentary, narrative, motion design and tabletop shoots approaches. I think the intent of the story should be matched to the production approach. I adapt my personal style, and aesthetic preferences to my client’s stories. To successfully tell each story I scale my team, as needed, to craft the work with the right level of production value for the chosen audience and channel. Similarly, I can lead a project starting with the strategy or join an already started project for the production.
B2C & B2B Creative Video Content
Knowing your audience is important. It is the only way to know if you’re telling a story that will be heard. To me this applies to all stories, both B2B and B2C. I think people are people. They are both consumers and professionals. They are individuals with their own sensibilities. Effective stories will connect with those sensibilities. Approaching projects this way has enabled me to successfully craft video content for both B2B and B2C clients.
Video Content for Any Channel
I know marketers are expected to fill numerous channels with content on a regular basis. I am a firm believer in creating a core story, and developing versions of the story, or related stories, to use across channels. Creating an isolated ad feels too limited for the current realities of engaging an audience. I regularly develop and craft concepts that result in numerous pieces of video content to satisfy a variety of channels. My experience extends across numerous types of videos for all channels.
Here to Help Tell Your Story
Content needs to be well-crafted and smart to stand out in crowded media landscape. Finding a partner to craft these pieces of content is an important consideration for every marketer. With the right partner a brand can efficiently create meaningful video content quickly. I pride myself on being that partner for all of my clients.
I am here to help tell your story. I can help companies finish or expand on existing projects or work to strategize and develop all new video content programs. I believe in helping all of my clients tell purposeful stories and I have the experience to craft smart and effective video content efficiently.
Thinking about a new partner to help tell your Brand’s best story?
I’d love to learn more about your brand, the video and storytelling work you’ve already done and what you think is important for the future of your brand communications.
I’m happy to offer an outside perspective and a few ideas to help you tell your next story.
Let me know what your availability is next week, and I will send a meeting invite.