Project Strategies

I believe being thoughtful is an essential aspect of all creative endeavors. Every project I work on starts with understanding the purpose and objectives, as well as the audience. I consider it the project strategy, and it encompasses both the creative and the production. It is the best way to tell a story effectively.

Below are the approaches, thoughts and storytelling strategies I employed to successfully execute some of the projects I ‘ve crafted.

Driving Fuel Points

Mariano’s Fuel Points Video Campaign Mariano’s, a Kroger owned grocery store chain, was looking to increase usage of their Fuel…

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Small And Meaningful

We all find ourselves working on last minute projects, and often times the intention is simply to document something. No…

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