Purposeful Video Content

A story is a representation of an idea or belief. It is an emotional link to an audience. When a story is told well that link can be quite powerful. I believe all companies should utilize purposeful video content in their marketing efforts. I focus on telling stories about real people and real experiences with all the video content I create — brand films, social video content, ads and informational videos.

I work on small projects and large projects, with a lot of projects in the middle. I scale my team based on the project requirements. Making great video with purpose requires more than technical knowledge or a fun idea, it requires the synchronization of both technique and ideas. Above all, having a true understanding of my client’s goals needs to be at the core of every project I work on.

Well-told Stories Connect

Knowing what the story should be, and accomplish, is only the beginning. The truth is any story could be told in thousands of ways. So as the filmmaker and content creator, I ensure I am finding the right voice, the right look, and the tone to tell the story. When these different elements combine and work together you get well-told stories that really work. Without intent, taste and craftsmanship working together the story risks getting lost. That’s why it’s so important for brands to invest in well-made and well-told video content for their marketing efforts. Every brand should have video content that presents its unique voice.

All Video Content Created Equal

Finding the best way to tell a story is always my priority. Whether a client’s video or a personal project, it always starts with understanding the story and objectives — all while maintaining the projects scope. Every project I work on is executed with consistency from start to finish ensuring a successful completion of the project and ensuring a well-told story. I embrace the details of the project, and as the project progresses, I continually assess the story to make sure it’s saying what it should.

I have experience creating a variety of projects. You can find more of my work here.

True Collaboration

A compelling story is a collaboration, multiple collaborations really. There’s the collaboration between the storyteller and the audience. Then there’s the collaboration between the storytellers — the brand and the producers. It comes down to understanding people and empathizing with them to connect in a meaningful and productive way.

I approach all projects based on a collaborative mindset. My objective is to understand my client’s point-of-view, as well as their customers interests and motivations. I think it’s the only way to create purposeful video content about real people and real experiences that connects.